Everything the Democratic National Convention is doing this week seems to be a knee-jerk response to Donald Trump.
In the 1980s, Dry Idea anti-perspirant had a series of commercials where celebrities gave advice, always culminating with “Never let them see you sweat.” Here’s one featuring fashion designer Donna Karan:
She ends with, “Feeling tense is understandable. Looking tense is unfashionable!”
Someone needs to share this advice with the Democratic National Committee, whose convention is sending a message that Donald Trump is making them sweat.
Here are a four examples.
(1) They Changed Hillary’s Tagline
In his acceptance speech at the Republican convention, Donald Trump said,
My opponent asks her supporters to recite a three-word loyalty pledge. It reads: ‘I’m With Her.’ I choose to recite a different pledge. My pledge reads: ‘I’m with you — the American people.’
He went on to describe the ways he would be with voters. It was a really smart line that made Clinton’s tagline seem cold and entitled, out for herself. It made Trump seem like he was for the common man. “I’m with her” was used to great effect during the campaign. But all of a sudden the line conjured up negative feelings.
The Clinton campaign responded by changing her slogan. Or not changing it so much as adding to it. Now, on the backside of signs that say, “I’m with her,” there’s an additional tagline: “She’s with us.”