Ironically, CBS News anchor Scott Pelley essentially said over the weekend that his outlet needed to be objective in order to reach every audience.
DEADLINE: So for you, other outlets especially the cable news networks do center on just one segment of the political spectrum in their reporting?
PELLEY: Certainly. It’s no surprise. Fox is associated with the right and MSNBC is associated with the left and they’ve done that because it is a business model. It’s a strategy. They’ve decided to bite off one small part of the viewership and be happy with that 200,000 viewers, 300,000 viewers that they have. But when you are talking to 7 million viewers across the country, man you have got to represent everybody’s views and have got to give them the impression that you are being as honest as you know how to be.
As a side note, Fox News has millions of viewers not simply thousands as Pelley suggests. Here is Sarah Palin on Fox News’ Fox and Friends (which rakes in more than 1 million viewer per day) responding to CBS’ comparison.