The family starring in the hit A&E television show Duck Dynasty has partnered with gun company Mossberg to launch their own collection of shotguns, semi-automatic rifles and a semi-automatic pistol. According to CNN Money and Mossberg, the Robertson family will work on and sell the collection through their Duck Commander brand, which is family owned and separate from “Duck Dynasty” and the A&E network.
Phil Robertson and his sons are featured prominently in four video ads for the new guns on Mossberg’s web site. Phil narrates one of the spots saying, “Do you know what makes me happy ladies and gentlemen? To blow a mallard drake’s head smooth off.”
Mossberg says the Duck Commander guns will come in a “waterfowl pattern” camouflage design, though not all of them are intended for duck hunting.
Duck Commander firearms are expected to be on the market this year, you can check out the full list of what’s available here.
Since launching in 2012, the show Duck Dynasty and the Robertson family have turned themselves into a $400 million marketing machine with hundreds of products available to purchase.