Ford Motor Co will return to its U.S. model lineup the Bronco, a truck-like SUV, and the midsize pickup truck Ranger, the company said on Monday at the Detroit auto show.
Both new products will be made at the Michigan Assembly Plant outside Detroit, where the Focus compact sedan is made. Ford had previously said the Focus would be made at a plant in Mexico.
Both models are part of Ford’s response to the growing attraction of U.S. consumers toward SUVs and pickup trucks and away from sedans.
Truck fans, rejoice — Ranger and Bronco are coming back to the US!
Ford may have already unveiled its sole new product for the— the pickup — but it had just a bit more news up its sleeve. At a press conference today, Ford announced that it will bring the Bronco and Ranger nameplates back to the US starting in 2019.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of the Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”
That’s all we know so far. Ford didn’t show off any pictures of the Bronco, but it did say the Ranger would be based on the current Euro-spec model, which is the truck you see here.
Both the Bronco and Ranger will be built at the Michigan Assembly Plant in Wayne, Michigan. This should please at least one Twitter account.