A blogger who calls himself DoctorBeet wrote in a blog post earlier this week that he’d run a traffic analysis on his home router and found that whenever he switched the channel, his LG Smart TV would ping LG’s servers with the name of the channel, along with his TV’s individual identification number.
So whenever he switched from say, the BBC to Scuzz, his TV would report back to the mothership. Err, LG. Even when he went to his TV settings and switched the “Collection of watching info” that was set to “on” by default to “off,” it still sent that information to LG’s servers.
“This information appears to be sent back unencrypted and in the clear to LG every time you change channel, even if you have gone to the trouble of changing the setting above to switch collection of viewing information off,” he writes.
The company touts this ability to advertisers, as it allows marketers to target ads according to what the person watching the TV might like, based on your favorite channels.
LG Smart Ad analyses users favorite programs, online behavior, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.
Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness.