I am the mom of a 12-year-old girl and an 8-year-old boy. They have been huge fans of Nickelodeon TV programming throughout their childhoods. We even took them to the Nick Hotel in Florida, where we stayed in a SpongeBob SquarePants family suite. But enough is enough.
Biggs had littered his public Twitter timeline with profane anatomical references, incest jokes, oral sex, dental dams, sexual aids, toilet photos, more digital penetration jokes, and creepy jokes from his wife about helping himself to “eighth grader (deleted)” at the Nickelodeon Teen Choice Awards.
Entertainment media remained silent about the controversy. But cable news anchor (and mother of two) Megyn Kelly broke the stonewall on her Fox News show on September 4. Unable to quote the foul language on her program, she let viewers know that Biggs’ tweets were “really disturbing, vile and hateful.”
Finally forced to respond, Nickelodeon issued a toothless statement_ after Kelly’s show aired: “The offensive comments made by Jason Biggs _last week on his personal Twitter account do not reflect our company’s_ views or values, and we condemn them. Nickelodeon does not support or_ condone the use of graphic or vulgar language on any of our platforms. _It was our mistake to link from our “Teenage Mutant Ninja Turtles” Twitter feed to Jason’s personal Twitter account, and we quickly _corrected our error. We also insisted Jason use better judgment and_ discretion in public communications while affiliated with our brand.”_
Like an out-of-control brat who knows his parents are pushovers, the impudent Biggs ignored the wrist slap. Last week, as the “Teenage Mutant Ninja Turtles” promos saturated the airwaves and Internet, Biggs was tweeting about an “ambien sex fest” and “ejaculant soaked tanktop.”
Notified by parents about Biggs’ not-safe-for-kids spewage, the Colorado Rockies Major League Baseball team canceled a scheduled family-friendly promotion of “Nickelodeon Day.” “The Colorado Rockies have communicated to the Nickelodeon Network that we will not be doing a promotion in the 2012 season,” the team announced. “They have been a good partner to us, and Jason Biggs is certainly not part of that partnership,” Rockies’ vice president of communications, Jay Alves, told Twitchy.com.
With the exception of the Rockies, no other major partner or advertiser has taken action to disassociate from Nickelodeon TV star Pig Biggs. Nick advertiser Sears disavowed Biggs’ comments, but did not pull its ads. General Mills, Kellogg’s, Target and Kraft Foods are all standing with the network.
Nickelodeon has the nerve to boast about its many “corporate social responsibility” campaigns, including a project encouraging children to stand up to bullies. But when confronted with a garbage-spewing, misogynistic cyberbully within its own lucrative kiddie TV lineup, Nickelodeon is a craven enabler.
No more Nick. Nick is sick.