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McDonald’s Enlists Orcs and Elves in Chinese Food Fight

 McDonald’s Corp. (MCD) is enlisting the orcs and elves of the World of Warcraft in its fight to win over Chinese consumers scared away by food safety scandals. To entice younger customers, McDonald’s designed Warcraft-themed outlets and gave away virtual items such as magic turtles tied to the popular online role-playing game, its first cooperation […] Read More →

Rosetta: Waiting game after comet lander glitch

 A European robot probe has made the first, historic landing on a comet, but its status is uncertain after harpoons failed to anchor it to the surface. Officials said the craft may have lifted off the comet after touchdown before returning to the surface. Lander project manager Stephan Ulamec said: “Maybe we didn’t just land […] Read More →

The Makers Of ‘World Of Warcraft’ : New Franchise Watch Its Action-Packed Trailer

 Blizzard, the developer behind some of the biggest game franchises ever, including “World Of Warcraft,” “Diablo,” and “StarCraft,” just announced its first new property in 17 years. It’s called “Overwatch.” At BlizzCon, the company’s annual convention, Blizzard described “Overwatch” as a team-based multiplayer shooter, which features cartoonish but extremely stylized characters with a wide variety […] Read More →

Reality Bites: The Warrior Or Wussy Test

Doug Giles,  “If you make people think they‘re thinking, they’ll love you; But if you really make them think, they’ll hate you.” – Don Marquis Here’s a little acid test I grill groups with to shake the dust out of their heads and try to propel them off their butts, away from any excuses and […] Read More →

Gunfire, arrests erupt as Giants fans revel in win

 The celebration in San Francisco’s streets over the Giants’ World Series victory turned raucous and violent in some areas with people injured by gunfire, officers hurt by bottles thrown by revelers, and police making arrests. The partying unfolded peacefully with fans gathering in the streets and uncorking champagne, lighting bonfires, dancing in a mosh pit […] Read More →

Survey: Harassment a common part of online life

 A new study confirms what many Internet users know all too well: Harassment is a common part of online life. The first-of-its-kind report by the Pew Research Center found that nearly three-quarters of American adults who use the Internet have witnessed online harassment. Forty percent have experienced it themselves. The types of harassment Pew asked […] Read More →