The secret behind the presumptive Republican nominee’s social media success.
Donald Trump’s bombastic Twitter presence has succeeded in setting him apart from the two remaining Democratic presidential candidates — as onlookers simply scratch their heads in bewilderment. But what exactly is Trump’s secret?
Trump’s highly personal and often alarmingly off-the-cuff tweets cause Hillary Clinton’s and Bernie Sanders’ words to look stiff and scripted in comparison. Providing media outlets and social media users alike with rich fodder for debate, Trump often takes an unabashed pride in pumping out rapid-fire tweets and receiving hundreds of likes and re-tweets from his more than 8.32 million followers mere seconds after hitting the Internet.
“It’s so great to not see the sound bites, the traditional politician sound bites that you read too often.”
“It’s so great to not see the sound bites, the traditional politician sound bites that you read too often,” Trump’s son, Donald Trump Jr., said during an April town hall. “I mean, he’s so authentic. He writes the tweets himself. He doesn’t have a team of hundreds and hundreds of people behind him. And I think that’s actually what makes him the great candidate that he is.”
In direct contrast, both Clinton’s and Sanders’ social media accounts use a team of staffers to issue tweets; any tweets actually dictated or sent by the candidate are followed by a “-B” or “-H.” In stark contrast to Trump’s unpredictable brashness, Clinton and Sanders use a more standardized format in promoting their policies and ensure that they adhere to “politically correct” and inoffensive sentiments. But Trump has made a point of insulting and calling out over 217 specific people, places, and things in his tweets, according to a study done by The New York Times.
An article that was published Monday on Vox revealed the results of a study the author conducted into seven and a half months’ worth of Trump’s brash and blunt tweeting habits. After analyzing more than 2,500 @realDonaldTrump tweets, author Zachary Crockett found that 45 percent of the tweets were negative in tone, 28 percent were positive, and 27 percent were neutral.
“Often the presumptive Republican nominee’s Twitter feed reads like a gloomy thesaurus: Those who disagree with him are ‘phony,’ ‘fraudulent,’ ‘unethical,’ ‘worthless,’ or ‘hostile.’”
“More than 65 percent of all adjectives Trump uses are negative in sentiment,” Crockett wrote. “Often the presumptive Republican nominee’s Twitter feed reads like a gloomy thesaurus: Those who disagree with him are ‘phony,’ ‘fraudulent,’ ‘unethical,’ ‘worthless,’ or ‘hostile.’”
In addition, Crockett found that roughly 76 percent of Trump’s tweets contain an exclamation point, and Trump loves to use all caps in his Tweets, such as his campaign slogan of “MAKE AMERICA GREAT AGAIN!” Trump also directs 3.5 times more of his tweets at media outlets and individuals – such as CNN, Fox News, Megyn Kelly, and Karl Rove – than dedicates them to discussing his own policies. Oftentimes these personally directed tweets cause mass uproar on social media and create controversies upon which the media promptly pounces.
But all these tweets and subsequent controversies only seem to add to the political newcomer’s appeal for many American voters — and in a way that is distinct from his two seasoned opponents.
But how does Trump view his own Twitter account?
“I really enjoy doing it, but it’s really an asset,” Trump told CNN’s Anderson Cooper last month. “You see what’s going on. And there is some genius there. I mean, you will get — you will read some of the stuff, there is genius there. You have to find the right genius. But it is a powerful thing.”