Ways to Build Backlinks – Even If Your Website Looks Bad
Many web masters know that there are several key elements that go into proper website development and maintenance – search engine optimization, content creation, aesthetic appeal and intuitive layouts are just a few of these components. In previous years, the layout and design of a website was more focused on access and less focused on appeal: as long as users and search engines could find and index said content, many people were not as judgemental on the way your site appeared. With revolutions in technology, however, more businesses and websites are reluctant to provide backlinks to websites that look less than phenomenal. If you have encountered this during your link building approaches, then continue reading to find out how you can establish backlinks regardless of your site’s design.
Choose Your Domain Name Carefully
While this may not be possible if your website is already in existence, a domain name carries a lot of authority and virtually everyone will judge the quality of your website based on this selection. Many webmasters will be reluctant to provide a backlink to a website that has a spammy-looking URL (for example: www.we-buy-used-shoes.com), for fear that pinging to Google such a URL from their own site could hurt their rankings. Any URL that reeks of keyword stuffing will set off alarms for most web masters who are concerned about their own rankings in search engines. Any domain name should strive to be as simple as possible and exude a sense of authority – do not pick a long or keyword-laden alternative.
Eliminate Any Spam
In the pursuit of better search engine optimization practices, many websites have abandoned the more controversial and potentially negative elements such as keyword stuffing and spam linking. If your website is currently less than thrilling in the aesthetics department, then you must rely upon quality content to persuade readers and webmasters alike. No one will want to link to a website that is laden with low-quality attempts to game search engine rankings, as it will ultimately come back to bite them. If you have any questionable SEO tactics in place or have created dozens of low-quality pieces of content, then eliminate them as soon as possible in order to improve your website’s long-term appeal.
Prepare Your E-Commerce Site for the Holidays with These Easy Tricks
Anyone who runs an e-commerce site knows that year-round sales are important for a thriving and consistently well-received search engine optimization presence. While this may be true, the holidays bring unprecedented opportunities each year for businesses to rack up billions of dollars in cumulative sales. Many businesses earn as much as half of their annual revenues in the last quarter of the year, so it comes as no surprise that many e-retailers spend ample amounts of time preparing for the holidays. If your e-commerce site has not already begun making preparations for the holidays, then you could be missing out on valuable sales come the end of the year. Below, we will discuss some strategies that you should use to begin preparing your site for the holidays before they arrive.
Prepare Content for Peak Sales Times
Most large-scale e-commerce sites already have their content prepared for events such as Black Friday, Thanksgiving, Halloween and Christmas weeks or months in advance. This allows them to work more on optimization and marketing, rather than having to create content at the last minute and scramble for attention. The reality is that shoppers tend to visit e-commerce websites on specific days (Black Friday and Cyber Monday are the most popular), and search for gifts that coordinate with holidays (“Christmas gifts for mom”). The sooner that you deploy this content and optimize it for search engines, then sooner that you will be pinging search engines and customers’ screens with your deals.
Research Holiday Keywords
As the holidays approach, any webmaster of an e-commerce site should be conducting proper research into what keywords specific audiences are searching for in their quest to find the perfect gifts. You can get a head-start by reviewing the most popular keywords from the last holiday season and project off of that, as well as any in-demand search terms that resulted in higher conversion rates on your own site from the previous year. Whether you wish to build a gift guide or target a particularly popular product, there are plenty of keywords out there that are already being targeted: it’s time to get to work.
Publish Your Pages Early
Like any form of content, it will take some time for your pages to propagate through search results (especially if your site is new or small). There is also other data to consider: nearly one-third of all shoppers begin their holiday shopping routines in October. If you want to be sure not to miss out on large amounts of potential business, then you need to be pinging search engines with your content months in advance. While you may not gain much benefit from it at first, the approaching holidays will lead to more people visiting your landing pages and helping drive the conversions and business that you require to be successful.
E-commerce models must prepare for the holidays months in advance. This once per year explosion in business is no doubt a boon for those in the market of retail, but competitors will begin making moves to gain that business months before the holidays arrive. If you want to be competitive and reach your audiences, then you need to begin targeting keywords, creating content and publishing pages many weeks before the big sales truly begin.
Combine Evergreen and Fresh Content
A good metric of any website is the amount and quality of the content it produces, but you do not want to limit yourself to one particular style. Evergreen content (commonly thought of as how-tos and other “timeless” pieces of information) can go a long way in bringing new traffic to your website on a consistent basis, but fresh content also alerts potential linkers that your website is consistently updated and active. When you use fresh content and evergreen content, the message is conveyed that you not only provide valuable information that will remain useful, but that you also understand that current events help attract new visitors. As all of this content is pinging to Google and other search engines, you will also experience a boost in search rankings due to the diversity.