
When small-shop retailer Tabitha Geise decided to participate in Black Friday in 2011, she wasn’t sure whether there would be a payoff. Co-owner of The Purple Platypus, a brick-and-mortar children’s specialty-toy store in Lewisburg, Penn., Geise ran her “sale” – 15 percent off one’s total purchase – only between 6 and 10 a.m., during which […]
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